Tag: Integrated marketing communications

Good communication is everything   Marketing communications The Marketing Communications Mix or Promotion Mix integrates one, many or all of the following techniques: public relations; publicity; sales promotions; rebates; advertising specialties; POP displays; slotting fees; trade promotions; institutional and corporate advertising; advocacy advertising; affordable method; percentage-of-sales method; CPM, competitive-parity method; objective and task approach; USP;…